TheImageDoctor

Preferred Provider for Marketing Communications

Corporate Identity & Branding

The Quest of the Keys began as a fantasy-fiction novel, which introduced eight keys of character development to young readers. It has since been expanded to include a complete classroom curriculum (including student and teacher materials and promotional items) now being taught in over 20 states, and a stand-alone digital Personal Development System suitable for all ages. The Image Doctor serves as Creative Director for the project and has produced 100% of the materials.

Texas Hold’Em was an advanced MMA clinic conducted at one of the nation’s leading private training facilities in Belton, Texas. The organizers wanted a striking presence (no pun intended) for all of the marketing materials that connected the aggressive nature of the sport with the heritage and flair of Texas.

Swoon set the standard for high-fashion in home living, with an exclusive line of custom lamps, eclectic decor, and exquisite bedding available through a network of private sellers. The owner – and designer of the entire product line – sought a brand personality that at once formal and whimsical.

Storage Choice entered the highly competitive self-storage business with 3 small facilities and a goal to challenge the national leaders in Texas. Today SC has facilities in 15 markets throughout Texas, and they continue to expand each year through acquisition and new construction. The simple, strong identity helped position the company on par with the national brands, and well above competing local operations.

With The Boardroom, Dallas millionaire C. Horton brought the Shark Tank concept down to the level of local entrepreneurs, with a network of private investors and business leaders. The prescribed brand sets the high-end financial anchor with a nod toward antiquity.

Zenrise represents a new breed of “Made in the USA” product, created with an with an Americanized design, specifically for launch into East Asian markets. Brand applications ranged from packaging, to online advertising, to consumer swag, to race team sponsorship.

Identity Case Study: Gearbox

Vintage-Hybrid Fashion Brand

Created specifically for non-US markets, Gearbox welded the popularity of vintage-esque clothing and hi-performance automotive themes into a uniquely “American” brand for export internationally.

Logo Exploration

Nearly 30 logos were designed and evaluated for the brand, with visual styles ranging from vintage, to retro, to modern.

Clothing Designs

Although Gearbox would eventually grow well beyond clothing, casual wearable designs formed the core of the initial online offering for off-shore markets.

Online Store Designs

Multiple site-store designs were created and tested to maximize the Gearbox brand appeal within each target market.

Packaging Design

Marketing Communications

Direct Mail & Promo Inserts

Legacy Lockers

Multilingual Communications

Interush Global Brands (EN, TC, SC, JP)

Conference Materials

Interush Annual Leaders Seminar
PowerPoint, Email Campaign, Postcards, Show Graphics, Event Banners, Name Tags, Attendee Swag

Print & E-Newsletters

Shang Peng Gao Ke Distributor Newsletter

Race Team Livery

Interush Racing Team SCCA Mustang

Vehicle Graphics

Storage Choice

Print Promotions

Quest of the Keys Classroom Posters

Book Cover Designs

Scotty Sanders and Quest of the Keys

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