Big Brands for Small Business:
Brand and Landing Page
ArkLaNet provides residential and business internet access for rural customers in southern Arkansas and northern Louisiana. Stepping into an existing service operation and customer base, it was important to present a brand that immediately identified and aligned with the unique needs of the target market: Internet Out Here!
The client invited existing staff members to suggest ideas for the new company logo. The internal winner is shown above, with the final Image Doctor version below.
To help internal teams embrace the new enterprise, branded apparel was gifted to field technicians and home office staff. Simple bold vinyl graphics were used as an effective and inexpensive option to full vehicle wraps.
Before & After
Before The Image Doctor
Like many smaller enterprises, the Heart of Route 66 Museum initially took a D.I.Y. approach to their website, using a popular online service. After years of frustration with both the appearance and operation of their site, the museum reached out to The Image Doctor for help…
After The Image Doctor
Working with little more than the existing logo, the original website, and a directive to “do your thing”, The Image Doctor completely transformed the museum website. Hi-impact photography and a fresh, slightly “retro” design fits the brand, image and market perfectly; and the entire new site design/build took only two weeks.
Corporate Identity & Branding
Though it may surprise many Americans, “Made in the USA” is very popular throughout the Pacific Rim of Asia. Shang Peng Gao Ke was specifically engineered from the ground up as a hybrid enterprise to serve these markets. To do this, Shang Peng offered a broad suite of “Americanized” direct sales products and business building resources to consumers and entrepreneurs, while operating in full compliance with local, regional and national requirements. Everything created for Shang Peng was produced in four languages: simplified and traditional Chinese, Japanese, and English. A multi-year project, The Image Doctor designed and produced 100% of the marketing communications, including the corporate brand, all retail product brands and packaging, corporate and product websites, comprehensive graphics for international training and sales events… and the list goes on. (Regretfully, explosive growth of SPGK in China attracted the attention of regional investors who stripped down the entire enterprise, removed the “Made in USA” appeal, and reformulated SPGK as a referral program for influencers on Chinese social media.)
Quest of the Keys began as a fantasy-fiction novel, which introduced eight keys of character development to young readers. It has since been expanded to include a complete classroom curriculum (including student and teacher materials and promotional items) now being taught in over 20 states, and a stand-alone digital Personal Development System suitable for all ages. The Image Doctor serves as Creative Director for the project and has produced 100% of the materials.
Texas Hold’Em was an advanced MMA clinic conducted at one of the nation’s leading private training facilities in Belton, Texas. The organizers wanted a striking presence (no pun intended) for all of the marketing materials that connected the aggressive nature of the sport with the heritage and flair of Texas.
With The Boardroom, Dallas millionaire C. Horton brought the Shark Tank concept down to the level of local entrepreneurs, with a network of private investors and business leaders. The prescribed brand sets the high-end financial anchor with a nod toward antiquity.
Storage Choice entered the highly competitive self-storage business with 3 small facilities and a goal to challenge the national leaders in Texas. Today SC has facilities in 15 markets throughout Texas, and they continue to expand each year through acquisition and new construction. The simple, strong identity helped position the company on par with the national brands, and well above competing local operations.
Zenrise represented a new breed of “Made in the USA” product, created with an with an Americanized design, specifically for launch into East Asian markets. Brand applications ranged from packaging, to online advertising, to consumer swag, to race team sponsorship.
Swoon set the standard for high-fashion in home living, with an exclusive line of custom lamps, eclectic decor, and exquisite bedding available through a network of private sellers. The owner – and designer of the entire product line – sought a brand personality that was at once formal and whimsical.
Identity Case Study: Gearbox
Vintage-Hybrid Fashion Brand
Created specifically for non-US markets, Gearbox welded the popularity of vintage-esque clothing and hi-performance automotive themes into a uniquely “American” brand for export internationally.
Nearly 30 logos were designed and evaluated for the brand, with visual styles ranging from vintage, to retro, to modern.
Although Gearbox would eventually grow well beyond clothing, casual wearable designs formed the core of the initial online offering for off-shore markets.
Online Store Designs
Multiple site-store designs were created and tested to maximize the Gearbox brand appeal within each target market.
In 30+ years of practice, The Doctor has encountered many companies with exceptionally strong product / service offerings and exceptionally weak brands. On rare occasions, the mismatch between offering and branding is so egregious, the Doctor actually develops unsolicited new creative to help company leaders understand the opportunities for improvement with concrete examples. Typically, the response is both positive and appreciative, even if further action isn’t viable. Some are prompted to action by the demonstration. Others want exactly what The Doctor delivered, and a new business relationship is born. The most fascinating are those who are simply never heard from, and their brands never change. Here are a couple of those strange cases…
Direct Mail & Promo Inserts
Interush Annual Leaders Seminar
PowerPoint, Email Campaign, Postcards, Show Graphics, Event Banners, Name Tags, Attendee Swag
Print & E-Newsletters
Shang Peng Gao Ke Distributor Newsletter
Race Team Livery
Interush Racing Team SCCA Mustang
Quest of the Keys Classroom Posters
Book Cover Designs
Scotty Sanders and Quest of the Keys
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