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great news for small business owners…
You Don’t Need a Big Website
You Need a Page Like This
Big websites are big money and big hassles. For 99% of small businesses, a hard-hitting microsite is your recipe for success.
In fact, many companies need nothing more than a single, well constructed landing page to drive all the business you can handle.
How is that possible? Keep reading…
why micro-sites and landing pages work
Less is More
Your landing page is a straightforward, cost-effective way to make a big impact online. It’s about quality over quantity, and making sure every visitor has a clear path to becoming your customer.
Gets to the Point
Your customers are busy, just like you. They want to find what they need quickly and easily, and a new landing page can do just that. Whether you want to showcase a specific product, collect contact information, or drive sign-ups for your newsletter, a landing page cuts through the clutter and delivers a clear, focused message viewers can understand and act on.
Economy & Impact
Building and maintaining a full website can be expensive. For a small business, every dollar counts. A landing page is not only more affordable to create, but it also requires less upkeep. This means you can put more of your hard-earned money back into growing your business, rather than into maintaining your website.
Quicker Results
Why spend weeks or months getting your online presence up and running. A landing page can be launched in days, allowing you to start connecting with interested prospects right away. Whether you’re promoting a new product, announcing a special offer, or simply getting the word out about your business, a landing page helps you hit the ground running.
Every Click Counts
When someone hits your landing page, they’re there for a reason. Maybe they clicked on an ad or found you through social media. Either way, a landing page keeps things clear and simple, with focused calls to action that takes viewers exactly where you want them to go. This focused approach leads to faster and higher conversion rates, meaning more prospects turning into customers.
Adapts & Grows
A landing page is a great way to start small and find out what works for your industry, market and customers. As your business grows, you can even add more landing pages to target different products or services, each tied directly to Google Ads or other pay-per-click marketing. Landing pages are also infinitely easier to SEO and track user activity on than full blown websites.
Keeps Life Simple
In the world of small business, simpler is often better. A landing page offers a straightforward, cost-effective way to make a big impact online. It’s about quality over quantity, and making sure every visitor has a clear path to becoming a customer. So, don’t get bogged down by the idea of a complex website. A single, focused landing page can easily power your small business forward.
Anatomy of an Effective Landing Page
Here’s what your website viewer wants to know asap…
Who are you?
What problem do you solve?
What do I do now to solve my problem?
When your landing page does that, you get an email or phone call. Now it’s on YOU to win the business, because the website has done its job.
Here’s a simple landing page format that works…
Above the Fold
Who the Hell Are You?
What Problem Do You Solve?
What’s My Next Step?
Calls to Action – Make it Happen
Pain & Problems
Your qualified prospects have a problem.
That problem is causing them pain.
They want that pain gone!
Calls to Action – Make it Happen
Your Solution
What Is Your Promise to Your Website Visitor?
What Pain Point(s) Can You Eliminate?
What Problem(s) Do You Solve?
Calls to Action – Make it Happen
Special Offers
This is Optional, But Always Encouraged.
Give Viewers a Reason to Call Now!
Make Sure it Has Real Value.
Calls to Action – Make it Happen
Validation
Why Should Anyone Believe Your Promise?
What Evidence or Proof Do You Have?
Testimonies & Endorsements
Calls to Action – Make it Happen
Close the Sale
Summarize the Problems and Pain Points!
Remind Viewers of Your Promise!
Remind Viewes of Your Offer!
Form & Phone Number
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